LIBEL PER SE; DEFINITION
“Libel per se” refers to certain libelous communications which subject a defendant to liability without any showing that the publication of the communication was a [proximate] [legal] cause of special damages to the plaintiff.
A libelous communication constitutes libel per se if its defamatory meaning is apparent from the communication itself and without reference to extrinsic facts.
In determining whether a communication constitutes libel per se, the words used are to be given the plain and natural meaning that they would normally convey to those to whom they were directed, in light of the circumstances under which the works were used.
NEV. J.I. 8.05